Bite Toothpaste—Founder & CEO, Lindsay McCormick

DTC Growth Show

How did she start?

She was working as a TV producer for House Hunters (yeah, the TV show). She was travelling over the country, and soon realized that she was going through those little plastic tubes at a rapid pace. That didn’t line up with her values—conservation and sustainability. So she did something about it..

She’s not a chemic. She had to learn all about making toothpaste. She credits her deep knowledge with free online chemistry courses that she has enrolled in over the years. #hustle.

She tells us about the initial burst in demand, marketing, and fundraising.

Balancing profitability, customer experience, and sustainability is a large task. Lindsay shares some practical ways that she uses to keep her mentally and physically well.

Wondering what DTC brand she’s excited about?? Check them out here: hellohibar.com

You can place an order, and learn more at Bite Toothpaste Bits: bitetoothpastebits.com

To learn more about the DTC Growth Show and #paid, visit hashtagpaid.com/dtc

Thanks for listening!

- DTC Growth team.