Episode 322: The Future of Healthcare Content with AI: Innovation with Authenticity

Dr Marketing Tips Podcast

How is your content marketing game for your medical practice? It’s shaping into a pivotal time for practices that can create the best content.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share how to balance an increase in content marketing and the rapid adoption of generative AI in healthcare. They discuss the increasing sophistication of search engines in identifying AI-generated content, emphasizing the need for original, high-quality material.

However, content marketing is more competitive than ever. Medical practices and providers also need to maintain a consistent content stream across various platforms, from websites to social media, while optimizing for effective patient communication and SEO.

Tune In to Discover:

• The importance of original, high-quality content for SEO and patient engagement.
• How search engines are becoming more adept at identifying AI-generated content.
• Strategies for practices that want to maintain content consistency across various channels, including websites, social media, staff, and patient communications.
• There is a need for human oversight in AI-generated content to ensure it is on-brand, non-plagiarized, and authentic.
• The challenges posed by the rapid pace of content generation and the role of AI in raising the bar for content quality.
• Practical tips for healthcare marketers in leveraging AI while maintaining authenticity in their content strategy.