Innovation and Fan Engagement: Inside Club Brugge's Digital Evolution with Thomas Rypens

Don't Forget Your Tickets

What happens when sports collide with innovation? Join us for an insightful conversation with Thomas Rypens, Direct-to-Consumer Director at Club Brugge, as he shares how the club is revolutionising fan experiences and boosting revenue through digital strategies. Learn how the integration of ticketing and merchandising, backed by a powerful data ecosystem, is transforming fan engagement.

Thomas sheds light on Club Brugge's digital-first approach, especially their use of platforms like Roblox to engage younger audiences with innovative strategies like launching the Away shirt in the metaverse. He also discusses the balance between traditional sports marketing and modern digital platforms, illustrating how research and fan feedback shape their bold moves.

We also explore the importance of cross-department collaboration at Club Brugge, where ticketing, merchandising, and fan services work together to create a seamless fan experience, driving both engagement and profitability. Tune in to "Don’t Forget Your Tickets" to discover how Club Brugge is leading the way in sports and digital engagement.

Don't Forget Your Tickets is powered by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg. The podcast was originally named TicketingPodcast.com

فصول

1. Innovation and Fan Engagement: Inside Club Brugge's Digital Evolution with Thomas Rypens (00:00:00)

2. Maximizing Fan Engagement and Revenue (00:00:02)

3. Innovating Fan Engagement Strategies (00:12:32)

4. Digital Transformation in Football Operations (00:23:58)

5. Building Fan Engagement With Thomas Riebens (00:32:07)