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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Comunidade Portuguesa Forte de São Joaquim
Manage episode 454775302 series 2636317
المحتوى المقدم من RDP Internacional - RTP. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة RDP Internacional - RTP أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Paulo Inácio chegou a Roraima há 17 anos. Conta à jornalista Paula Machado o que faz esta Associação, nomeadamente a ajuda a luso-venezuelanos que atravessaram a fronteira e estão agora no Brasil.
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186 حلقات
Manage episode 454775302 series 2636317
المحتوى المقدم من RDP Internacional - RTP. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة RDP Internacional - RTP أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Paulo Inácio chegou a Roraima há 17 anos. Conta à jornalista Paula Machado o que faz esta Associação, nomeadamente a ajuda a luso-venezuelanos que atravessaram a fronteira e estão agora no Brasil.
…
continue reading
186 حلقات
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×Cas’Amaro, projeto vitivinícola português que incorpora a responsabilidade social e a sustentabilidade no seu ADN
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1 Associação Veterinários Sem Fronteiras 23:22
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Luís Capela faz parte da Associação Veterinários Sem Fronteiras, uma ONG sem fins lucrativos que visa contribuir para melhorar a saúde dos animais, das pessoas e do meio ambiente, de forma sustentável.
A jornalista Paula Machado conversa com o conselheiro sobre a situação entre Canadá e EUA, abordando o impacto junto da comunidade portuguesa e os seus negócios.
No dia dos namorados decidimos convidar a psicóloga Joana Gentil Martins . Vamos entrar no universo do amor e tentar sentir qual o peso dos dias dos namorados
No Dia Mundial da Rádio vamos conversar com uma das vozes mais importantes da rádio portuguesa Maria Flor Pedroso, anos dedicados à política. Passou pela Rádio Comercial, RFM, fundadora da TSF e agora na Antena 1
Rita Gama Ferreira, é psicóloga clínica, especializada na avaliação e intervenção de adultos com PHDA Acaba de chegar ao mercado o livro “Estou Sempre a Mil”
Marta Rangel, profissional da comunicação A Marta é jornalista Apresentadora de televisão
Luís Pucarinho Alentejo e muito provavelmente a voz que mais emblemática do Alentejo Chega ao mercado o novo disco "Só as perguntas abrem portas"
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1 Inteligência Artificial: Bênção ou Maldição? 20:59
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Diogo Freitas, atualmente é CEO de um grupo de empresas ligadas à indústria alimentar Acaba de chegar ao mercado o livro Inteligência Artificial: Bênção ou Maldição?
A falta de autoestima é muitas vezes paralisante. A psicóloga Filipa Jardim da Silva, fundadora da Academia Transformar, fala com Isabel Flora sobre como viver com confiança e autoconsciência.
Bruno Chaveiro, guitarrista português que acaba de lançar mais um disco intitulado "Alento"e vai ser apresentado ao vivo dia 11 deste mês.
Tony Gonçalves, um português muito bem sucedido a viver na América, foi Chief Revenue Office na WarnerMedia, liderou o lançamento da HBO Max e é fundador do Grupo Evrose.
Vamos ficara a saber tudo sobre festival Sons de Vez, um festival já com alguma tradição no Município arcuense
Daniela Lopes, agente FIFA, fez a transferência de Telma Encarnação para o Sporting, tem estudos na Área da Gestão Desportiva, tem licenciatura em Educação Física e Desporto. Integrou o Sporting Clube de Braga
A jornalista Paula Machado conversou com o secretário de estado para as comunidades portuguesas no último dia de visita ao Brasil.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.