LCD, stat! How digital signage transforms patient experiences in hospitals

Digital Signage Today

We all know that digital signage is one of the most powerful tools you can use to engineer customer experience, from retail to travel and more.

But did you know that hospitals and healthcare provide one of the fastest-growing areas for digital signage?

And it's not just infotainment and room info for patients and hospital visitors — facilities are installing parking facility signage along with interactive digital signage for doctors, nurses, and staff at nursing stations and in patient rooms, to say nothing of wayfinding and donor messaging.

Susan Wilhite, senior director of business development at Bluefin, joined Digital Signage Today editor Daniel Brown to discuss some of her recent projects and experiences in the healthcare digital signage sector, along with strategies and lessons she has learned along the way.