Using Content Creators on YouTube to Reach Voters with Lauren Benedict Spotter

Digital Politics with Karen Jagoda

Lauren Benedict is Spotter's Chief Revenue Officer and a media ecosystem professional. She has been at the forefront of the consumer shift to streaming services and CTV and understands the value of content to attract a diverse audience. Spotter invests in content creators to help create a robust landscape of long-form videos on YouTube and provides sophisticated targeting tools for advertisers to reach desired affinity groups. This approach is particularly effective for reaching cord-cutters and low-information voters with a YouTube first-viewing behavior.

We talk about:

• The content creator economy
• How consumer media consumption habits are changing
• Value of targeting voters on YouTube
• Political advertising in a streaming media world

#Spotter #YouTube #PoliticalAds #Voters #ContentCreators #GOTV #Election2024 #VoterPersuasion #LowInformationVoters

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