#132: How to Build and Sell Courses Successfully

Digital Marketing for Coaches & Consultants

When coaches and consultants embark on the journey of building and selling courses, they aim for both freedom and profit in their business endeavors. However, they often encounter challenges in achieving these goals because many people don’t go through the courses.

So, how do you build, sell, and profit from a digital course? Tune in to this enlightening episode, where Dr. Terri Levine uncovers the biggest challenge facing course creators today and sheds light on why so many individuals purchase courses but never complete them. Additionally, she explains why offering discounts is an ineffective strategy for attracting customers.

She introduces a revolutionary approach to course creation through micro courses. A micro course is a digital course designed to solve a specific problem for your audience, and it can be completed in under 60 minutes.

Micro courses not only solve the problem of low completion rates but also open doors to building a lifestyle business that generates profits while providing you with freedom and flexibility. As Dr. Terri Levine puts it, “Micro-courses lead to macro freedom.”

Watch the full episode on Youtube: https://youtu.be/jwkSL1mex0Q

Key Highlights From The Episode:

[00:50] What’s in for you in today’s episode: How to build and sell courses

[01:10] The biggest problem with courses right now

[02:02] The issues that arise when individuals purchase your course but fail to go through it

[02:10] #1 Buyers fail to achieve results because they haven’t gone through the lessons

[03:16] #2 You miss out on the benefits of word-of-mouth marketing

[03:25] Why discounts are a poor way to get customers

[04:17] The solution to building and selling courses

[04:23] What are micro courses?

[05:04] Why micro courses are a big opportunity for coaches and consultants

[06:09] Get help and support in creating your micro course

Email: [e-mail]

Golden Nuggets:

• When buyers don’t go through your course, they fail to achieve results, leaving you with no tangible testimonials. [02:11]

• If you’re struggling to get good testimonials, it’s likely because individuals aren’t fully engaging with your course material. [03:02]

• Discounts are a poor way to attract customers because every time you discount, you attract lower-quality customers. [03:25]

• A micro course is a digital course designed to solve a specific problem for your audience and can be completed in under 60 minutes. [04:23]

• Micro courses are the first step in building a lifestyle business that generates profits while providing you with freedom. [05:03]

• “Micro courses lead to macro freedom.” ~Dr. Terri Levine [05:57]

Let me help you grow your coaching business:

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

Please connect with me on social:

Instagram: https://www.instagram.com/mentorterri

Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/