E06 | Eric Roberge on working with the press (part 1)

Digital Marketing 4FP (for Certified Financial Planner Professionals)

Eric shares how he decided to call his firm, "Beyond Your Hammock." He elaborates how his unconventional name matches his unconventional approach to planning and how this puts him in the right position to attract millennial clients. His shares how his approach helps him to both serve his target market, millennials, and how his firm naturally compliments traditional firms.