))
DEP #8 - Tom van den Broek: My obsession is to find the sweet spot between technology & our audience
Manage episode 285045379 series 2198416
المحتوى المقدم من WUA Global. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة WUA Global أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode of the Digital Excellence Podcast, our special guest is Tom van den Broek, he’s the head of product at Dutch public news and sports organization NOS. That means: he’s not your typical e-commerce kind of guy, he’s optimizing for other purposes than “selling”. At NOS, they’re doing great digital stuff, using state-of-the-art technology that’s definitely worth exploring and talking about, so I’m really happy we have Tom on our show. You’ll hear all about: - Digital in a big news organization - The use of data and analytics and Augmented Reality - Open rates of 70% on the World War 2 News project e-mail newsletters, - The huge surge in traffic during the Covid-19 pandemic and “thundering herds” - The optimization and launching of new(s) apps, - And there's much, much more!
…
continue reading
7 حلقات
مشاركة
