How & Why you should go from "Me to We"... with Zachary Colman

Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business

Summary

In this conversation, Jeffro and Zachary Colman discuss the importance of branding through community building, particularly for service-based businesses. Zach emphasizes the need for businesses to connect with their values and create a community around their brand, rather than focusing solely on transactional relationships. He provides insights on how service-based businesses can translate their personal beliefs into their branding strategy, the significance of understanding one's vision, and the role of websites in establishing a brand's presence. The discussion culminates in advice for sustainable growth and the importance of long-term strategies over quick wins.

Takeaways

• Branding is fundamentally about community building.
• Service-based businesses can create communities around their values.
• A personal brand evolves into a community brand with shared values.
• Understanding your values is crucial for connecting with customers.
• The shift from 'me' to 'we' is essential for business growth.
• Websites should reflect the brand's values and vision.
• Sustainable lead flow is more important than quick wins.
• Community engagement enhances customer retention and advocacy.
• Digital marketing should focus on building relationships, not just transactions.
• Leaders must lead by example to instill company values.

Chapters

00:00 Introduction to Branding and Community Building
03:22 Translating Values into Service-Based Branding
12:11 The Shift from Me to We in Business
20:03 Understanding the Role of Websites in Branding
26:20 Final Thoughts on Sustainable Growth

Links

creatitive.com
https://www.linkedin.com/in/zach-colman
https://www.youtube.com/channel/UCHHOVBghX_ENHwg2QhYUzlQ
Free Website Evaluation: FroBro.com/Dominate