How to Create Predictable Revenue Without Wasting More Money... with Moses Thien
Manage episode 462744175 series 3543566
Summary
In this episode, Jeffro interviews Moses Thien, a growth marketer specializing in helping local service-based businesses optimize their lead conversion processes. They discuss the common pitfalls in lead conversion, the significance of crafting an ideal customer journey, and the importance of tracking metrics to ensure business growth. Moses emphasizes the need for a systematic approach to marketing and the role of tools like High Level in streamlining processes. The conversation also touches on the difference between growth and scaling, highlighting the necessity of establishing solid systems before attempting to scale a business.
Takeaways
- Leads do not automatically convert to sales; a nurturing process is essential.
- Understanding the sales process is crucial for business owners.
- Many businesses overlook the importance of tracking their customer journey.
- A well-crafted customer journey enhances the likelihood of conversion.
- Tracking metrics helps identify gaps in the sales process.
- High Level is a powerful tool for managing customer relationships and data.
- Investing in the right tools can facilitate business growth.
- Growth should precede scaling; systems must be in place first.
- A 90-day process is typical for implementing an ideal customer journey.
- Authenticity and value in communication build trust with potential customers.
Chapters
00:00
Introduction to Growth Marketing
01:03
Understanding Lead Conversion Challenges
06:22
Crafting the Ideal Customer Journey
12:41
The Importance of Tracking and Metrics
16:14
Utilizing High Level for Business Growth
20:03
The Growth vs. Scaling Mindset
22:46
Implementing the Ideal Customer Journey
Links
https://www.mosesthien.com
https://www.perfectgrowthsystem.com/amplify
https://www.instagram.com/mosesthien
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