339: Targeting Niche Sporting Events with Nathaniel Sweetman

Destination Marketing Podcast

In this episode, Adam is joined by Nathaniel Sweetman, Sports Marketing Coordinator for Visit Sarasota County. Nathaniel shares his journey into sports marketing, emphasizing the importance of storytelling and community engagement. He discusses Sarasota's unique facilities, strategies for attracting niche events, and the economic impact of sports tourism. The episode highlights the role of personalized PR strategies and the power of compelling narratives in enhancing event visibility and fostering local support.

“Try and tell the stories. I think sometimes some of our sporting events have some really cool, unique ties to them. You can come in and bring in 150 events and again, if not many people are aware of it or your stakeholders aren't even aware of it, it's not going to mean much at the end of the day.” -Nathaniel Sweetman

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