Best Practices for Sustainable Use of AI

Designer Discussions : Remodeling Business Marketing

Have you ever considered the environmental cost of using AI in your interior design projects? Join us as Maria sheds light on the surprising amount of energy needed to generate AI images, comparing it to more familiar energy consumptions like charging a smartphone. We delve into the often-overlooked environmental footprint of AI processing centers, discussing the enormous amounts of energy and water they consume. For interior designers committed to sustainable practices, this episode is a must-listen as we offer practical advice on making more eco-conscious decisions when incorporating AI into your business.
In the second part of our episode, we focus on maintaining brand integrity while using AI image generators like MidJourney. Maria offers a wealth of insights, from enhancing design projects with efficient tools to understanding why AI should be avoided for logo creation due to copyright concerns. Learn to be a responsible AI user by opting for energy-saving settings and balancing AI-generated content with genuine, human-created work. This episode provides valuable tips for integrating AI into your design business without compromising your professional identity or values, ensuring you attract real, engaged clients.
Links referenced in this episode:

• https://sustainability.google/reports/google-2023-environmental-report/
• https://e360.yale.edu/features/artificial-intelligence-climate-energy-emissions
• https://www.technologyreview.com/2023/12/01/1084189/making-an-image-with-generative-ai-uses-as-much-energy-as-charging-your-phone/

If you would like to get the links and show notes for this episode, click on the link below:

• https://www.designerdiscussions.com/episodes/episode-118-Best-Practices-for-Sustainable-Use-of-AI

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Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

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1. AI Sustainability in Design Businesses (00:00:00)

2. AI Image Generation and Brand Integrity (00:12:08)