Designing a career in the arts with Kym Elphinstone

Design Your Life with Vince Frost

The Australian art scene has dramatically evolved over the past decade. A place that was once seen as belonging to wealthy collectors has opened up to absolutely anyone who is interested and inspired. ‘Front page news’, once dedicated to sport, has recognised the important place of art in our everyday lives.

Kym Elphinstone is the Founder and CEO of Articulate, Australia’s leading communications consultancy for culture and the arts. She’s represented many of Australia’s biggest cultural institutions including the National Gallery of Australia, Carriageworks and the Powerhouse Museum through to more than 12 temporary public art projects for John Kaldor as well as grass-roots festivals and art fairs platforming emerging artists. She’s had a major impact on the profile of the arts in this country.

She cites her background in law as a formative experience but one that didn’t offer the creativity she yearned for. In London in the early 2000s, she realised she needed to pursue her first love: the arts. After moving to Sydney, she soon took up a role at the MCA, and a few years later found herself starting her own business with the Biennale of Sydney as her first client.

Listen in as Vince and Kym discuss the difference between art and design, why it’s important to only work with people and on projects you believe in, and public art as placemaking.

https://articulatepr.com.au/

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