Growth Through Design: An Architectural Evolution

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The path to finding your architectural voice isn't a straight line—it's a series of experiments, failures, resets, and breakthroughs. Sam Brown, founding director of Arête Architects, takes us on a candid journey through his evolution as a designer and the growth of his practice.
Starting with foundational experiences at Victoria University, Mason Wales, and Foster Melville Architects, Sam reveals how these early influences shaped his approach before launching his own practice in 2021. Rather than immediately establishing a signature style, Arête began with experimentation, allowing real-world projects to guide their development. The breakthrough came when budget constraints forced them to rethink conventional approaches, leading to a deep exploration of modular design using structurally insulated panels (SIPs).
What makes Sam's perspective particularly valuable is his willingness to recognize when a design direction has run its course. After successfully developing a family of modular projects—from the Restricted Section to The Dart—Arête deliberately sought new challenges rather than continuing to refine a proven formula. This strategic reset prevents creative stagnation and pigeonholing, allowing the practice to maintain versatility while building a diverse portfolio.
Beyond their bespoke work, Arête developed SIPtris, a series of high-performance modular homes available as products—asking what if warm, dry, energy-efficient homes weren't a premium option but the default for everyone? Throughout their various explorations, one principle remains constant: the integration of performance and aesthetics from day one.
Sam's approach offers a powerful metaphor: your design mind is like a muscle that requires varied exercise. By embracing experimentation, learning from failures, and knowing when to reset, architects can build practices that remain fresh, relevant, and deeply connected to both client needs and environmental responsibilities. What design muscle are you exercising today?

Video link with slides here - https://youtu.be/auPJcFL_FcM

https://www.aretearchitects.co.nz/

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فصول

1. Introduction and Sponsor Message (00:00:00)

2. Sam's Architectural Journey Begins (00:02:13)

3. Starting a Practice and Finding a Voice (00:08:15)

4. First Design Inquiry: Modular Architecture (00:14:00)

5. Evolution Through Projects (00:22:35)

6. When to Reset Your Design Direction (00:32:26)

7. Design as a Muscle: Keep Exercising (00:40:45)

8. Q&A Session and Closing Thoughts (00:43:20)