Suganthan Mahalingam - More Than Words E127

DENTOLOGY - The Business of Dentistry

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Andy and Chris are joined this week by Dr Suganthan Mahalingam, a general dentist based in the London and Hertfordshire area.

In this episode, Suganthan talks about his work offering both NHS and private services to patients and his passion for writing.

He reflects on his childhood and how he decided on a career in dentistry despite always being more interested in words than numbers and science at school.

And he goes on to talk about his passion for writing, shares his views on how the recent explosion of AI will influence copywriting going forward and explains more about the writing he loves to do that ranges from marketing messages to poetry and song lyrics!

Topics:

- Tell us about your childhood

- How did you decide on a career in dentistry?

- Explain more about your day to day work in a mixed practice in Hertfordshire

- What sort of writing interests you?

- The explosion of AI as a copywriting tool

- What sort of writing do you do?

- Within dentistry, is copywriting given the attention it deserves?

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