Jonathan Webster - Reactivating Patients E130

DENTOLOGY - The Business of Dentistry

This week Andy and Chris chat to Jonathan Webster, Managing Director of World of Mouth Marketing, a telemarketing business working solely with UK dental practices and dental groups.

In this episode, Jonathan chats about his early career days, how he started working in the world of direct marketing and telemarketing some 25 years ago and how this marketing approach has changed over the years.

He talks about some of the global brands he has worked with during his career, shares his experience on how global brands differ from local businesses in terms of market positioning and considers if it is more complex today as a result of all the marketing channels available to us.

Finally, he shares more about the services offered by World of Mouth Marketing to UK dental practices and explains how this can make a big difference to a practice!

Topics:

- Your early work career and experience

- Was direct marketing a different world when you started some 25 years ago?

- How do global brands differ from local businesses for market positioning?

- Has it got more complex today?

- Explain more about the services offered by World of Marketing

- How does this make a difference to a dental practice?