Demand Gen vs Lead Gen with Chris Roche

Demand & Ops Unboxed with Travis L. Scott

Demand Gen is a huge buzzword, yet many people are unsure what it is.
Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model.
Here are some of the topics covered:

• The difference between demand gen and lead gen
• The compounding effect of demand gen on growth and revenue
• The importance of social selling and building a personal brand to good demand gen
• Chris' framework for transitioning from a lead gen model to a demand gen model- without having to burn it all down

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
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