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DEI Matters - Ep 7: Intentional Inclusivity
Manage episode 454196531 series 3550293
المحتوى المقدم من Insights Association North Atlantic Chapter. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Insights Association North Atlantic Chapter أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
March 2024 - Guest speaker Pamela Forbus is the Chief Marketing Officer at Pernod Ricard USA, where she leads marketing and innovation for premium spirits, wine, and champagne brands, driving business growth through data, insights, and creative campaigns. With a diverse background at Disney, PepsiCo, and Frito-Lay, she is recognized for her dynamic leadership and strategic approach, earning accolades such as Forbes CMO Next and the MASB Trailblazer Award.
In this episode, we dive into why purposeful inclusivity is so important in market research. We talk about how taking a more intentional approach to diversity, equity, and inclusion can lead to more accurate insights and better business results.
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