CLIP: Secrets Behind Monopoly Go’s Record-Breaking Launch with Ben Webley, CMO of Scopely

Deconstructor of Fun

At MAU Vegas, Jen Donahoe sits down with Ben Webley, CMO of Scopely, to unpack the strategies behind Monopoly GO!’s meteoric rise. From player psychology to brand IP, virality loops to UA muscle—this conversation breaks down what really drove the biggest mobile game launch of the decade. If you’re in gaming and not taking notes on this one, you’re already behind.