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CPG and Why The Best AI Projects Start with a Business Problem
Manage episode 411619654 series 3527281
المحتوى المقدم من Mary Dooe, Greg Stuart, and Rex Briggs. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mary Dooe, Greg Stuart, and Rex Briggs أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she’s always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of challenges, but Lu has found the best way to test use cases for AI and ML is by starting with a business problem - not the technology - first.
For Further Reading:
https://www.iab.com/blog/how-retailers-are-using-data-clean-rooms/
https://www.mmaglobal.com/datt/consortium-for-ai-personalization
Listen on your favorite podcast app: https://pod.link/1715735755
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