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Direct Mail & Testing Strategies
Manage episode 363127546 series 3330806
Collecting and analyzing data from split testing can feel like a tedious hassle, but if you're not willing to put in the time to do a thorough job, you could be missing out on some serious opportunities to increase the effectiveness of your marketing.
Using a case study published by Wired magazine, as well as Bob Stone's Successful Direct Marketing Methods book, Dan Kennedy discusses strategies for A/B split testing and how you can better put the data you've gathered to good use.
133 حلقات
Manage episode 363127546 series 3330806
Collecting and analyzing data from split testing can feel like a tedious hassle, but if you're not willing to put in the time to do a thorough job, you could be missing out on some serious opportunities to increase the effectiveness of your marketing.
Using a case study published by Wired magazine, as well as Bob Stone's Successful Direct Marketing Methods book, Dan Kennedy discusses strategies for A/B split testing and how you can better put the data you've gathered to good use.
133 حلقات
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