From Virtual to Reality: Zaha Hadid's Metrotopia and Dentsu's Roblox Partnership Shaping the Future of Architecture and Advertising in the Metaverse

CXM Evangelist

In this podcast episode, we explore the latest developments in the metaverse, a virtual world that has the potential to revolutionize the advertising industry. We take a closer look at Zaha Hadid Architects' new metaverse project called Metrotopia, which was recently showcased at the Venice Biennale exhibition. Created in collaboration with Unreal Engine and Nvidia, Metrotopia is a fully immersive experience that allows users to explore a futuristic city entirely in virtual reality.
We also delve into the growing importance of the metaverse for brands, particularly with the recent partnership between Dentsu and Roblox. The partnership will provide Dentsu clients with access to Roblox's platform and tools, as well as expertise in creating and executing metaverse marketing campaigns.
Join us as we discuss the potential impact of these developments on the world of advertising, architecture, and urban planning.