Season 3 Episode 6: Write emails backwards

Cutting Chai Stories: Write copy that feels good

Hello hello and welcome back to Cutting Chai Stories, where the episodes are short, and sometimes sweet, just like the half-servings of milky tea we call cutting chai back home in India. I'm your host Jayati Vora and today I want to talk to you about flipping the writing process backwards when you are writing an email (or social media post, or blog post, or maybe even podcast script) to your list.

Most of the time, we start with the CTA or call-to-action, which is the action we want our readers to take after reading our email. But when you don't have a major launch or announcement, when you're out of ideas for what to write, you can start writing backwards. Instead of starting from the reason you're writing the email, and then ending with a subject line, you can start with the subject line, and let the CTA come organically.

In this episode, I take you through how to do it, step-by-step, and show you an example of how I did it, with the email and CTA that resulted. Be sure to listen to the whole episode for ideas for where to get inspiration for your subject lines.

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