انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
The power of customer research with the author of The Mom Test Rob FItzpatrick
Manage episode 265305476 series 2706804
Rob Fitzpatrick is a serial entrepreneur and author of the classic customer research book, The Mom Test. Rob talks to us about the importance of customer research as it applies to your business through the various stages of growth. Here are just a few of the topics we’ll discuss in this episode:
- The incredibly cool story of how The Mom Test came to be
- Conducting customer research through different stages of growth
- Overcoming objections to customer research
- How to make customer research a routine
- Why sales is all about having learning goals
- The importance of forming organizational habits
Resources
- The Four Steps to the Epiphany by Steve Blank
- Never Split the Difference by Chris Voss
- This is Marketing by Seth Godin
- The Mom Test by Rob Fitzpatrick
Reaching out to Rob
- Follow Rob on Twitter
- Connect with Rob on LinkedIn
- Send Rob and email at rob@robfitz.com
28 حلقات
Manage episode 265305476 series 2706804
Rob Fitzpatrick is a serial entrepreneur and author of the classic customer research book, The Mom Test. Rob talks to us about the importance of customer research as it applies to your business through the various stages of growth. Here are just a few of the topics we’ll discuss in this episode:
- The incredibly cool story of how The Mom Test came to be
- Conducting customer research through different stages of growth
- Overcoming objections to customer research
- How to make customer research a routine
- Why sales is all about having learning goals
- The importance of forming organizational habits
Resources
- The Four Steps to the Epiphany by Steve Blank
- Never Split the Difference by Chris Voss
- This is Marketing by Seth Godin
- The Mom Test by Rob Fitzpatrick
Reaching out to Rob
- Follow Rob on Twitter
- Connect with Rob on LinkedIn
- Send Rob and email at rob@robfitz.com
28 حلقات
Όλα τα επεισόδια
×مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.