S2-06: Ads Are Temporary — But The Internet Is Forever Culture Jumpers podcast

S2-06: Ads Are Temporary — but the Internet Is Forever

1M ago 14:06

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Culture Jumpers discusses a Chilean ad campaign that went viral on Twitter in March 2024 after originally airing over twenty years ago. Considered genius by many, the controversial ads caused a beef with George Lucas almost as big as the one between Kendrick Lamar and Drake.

Episode Transcript

Timestamps:

(00:00:00) - Prologue

(00:00:40) - Most Memorable Commercial - Mr. Owl

(00:02:00) - Most Memorable Commercial - Whassup?

(00:02:57) - The Cerveza Cristal Star Wars Campaign

(00:06:53) - Ad Campaign Aftermath

(00:09:03) - Why It’s Genius

(00:11:11) - A New Life on the Internet

(00:13:39) - Outtakes

Listen to our Webby-nominated episode, “BIPOC Gamers, Animal Crossing, and the Mellowverse” from season one!

References and Further Reading:

1. Budweiser Whassup commercial. (29 Dec 2006). Youtube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=ikkg4NobV_w

2. Cerveza Cristal Star Wars ad 1. (9 Jul 2009). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=5hfRjN3txdM

3. Cerveza Cristal Star Wars ad 3. (9 Jul 2009). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=y06AxkJviRQ

4. Cerveza Cristal Star Wars ad 5. (9 Jul 2009). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=rvI1bNfleFs

5. Classic Tootsie Pop commercial — How Many Licks? (15 Aug 2012). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=O6rHeD5x2tI&pp=ygUXdG9vdHNpZSBwb3AgY29tbWVyY2lhbCA%3D

6. Levy, Carly. (6 March 2024). “Turns Out George Lucas Wasn't A Fan Of Chile Putting Beer Ads In Star Wars Movies.” Cinema Blend. https://www.cinemablend.com/star-wars/george-lucas-wasnt-a-fan-chile-beer-ads-star-wars-movies

7. Newbery, Charles. (7 July 2004). “OMD CHILE'S PRODUCT PLACEMENT COUP: Snags Cannes Grand Prix for beer client.” Ad Age. https://adage.com/article/madisonvine-news/omd-chile-s-product-placement-coup/40570

8. Tide Super Bowl Commercials 2018 Compilation (4 Feb 2018) Youtube. Retrieved on 21 April 2024. https://youtu.be/7JfvCVJ_TNw?si=AnXf92UJiL6e_78R

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