المحتوى المقدم من Martin Mayorga. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Martin Mayorga أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Martin Mayorga. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Martin Mayorga أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Jenaee Powell has been with Mayorga for about 9 years. She's our VP of Finance and also manages Human Resources and IT. I sat down with her while I was at our Maryland facility discuss how financial management, employee morale, and systems are relevant in a purpose-driven company. Please feel free to email questions or comments to martin@mayorgaorganics.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message
المحتوى المقدم من Martin Mayorga. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Martin Mayorga أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Jenaee Powell has been with Mayorga for about 9 years. She's our VP of Finance and also manages Human Resources and IT. I sat down with her while I was at our Maryland facility discuss how financial management, employee morale, and systems are relevant in a purpose-driven company. Please feel free to email questions or comments to martin@mayorgaorganics.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message
Martin explains what happened with the GameStop stock to Nicky. Hopefully his helps some people gain a little insight into the mechanics of what happened and why it's so important. ***BTW, my quick mental math on the call options example was off. You could buy 500 call options @ $2 instead of only 100 shares at full price. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message…
In today's episode Martin updates us on Mayorga's efforts to support those impacted by hurricanes Eta and Iota in Honduras, Guatemala, and Nicaragua. Mayorga's commitment to allocate online sales from the last weeks of 2020 to this endeavor allowed them to distribute basic food and water needs to those impacted. Now the Mayorga team is building homes for families displaced by extreme flooding Martin and Nicholas also discuss Mayorga's new limited edition microlot coffee program to support producers who find themselves without a market for these unique coffees. Nicholas also offers a very generous discount for listeners. Remember to go to www.MayorgaOrganics.com to sign up for our newsletter and follow us on instagram at @MayorgaOrganics Also check out our YouTube channel --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message…
After about three months of silence, we're back with another episode. Martin speaks honestly about why he and Nicky took some time from recording podcasts and he introduces what will be the updated format: a broader range of topics centered around making a positive impact on society. Episodes will post every Wednesday and will have more guests from a wide range of industries and approaches to cultivating change. There will definitely still be conversations about coffee, the coffee industry, Latin America, poverty, organic food, and all the topics that have been important in the 23 years of building Mayorga Organics . We welcome any feedback and recommendations for guests. Please email the podcast directly at Podcast@MayorgaOrganics.com and follow us on instagram at @MayorgaOrganics Check out our latest "meet the family" video featuring our producer Nicholas Mayorga and don't forget to subscribe to our YouTube chanel! --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message…
I speak on the phone with my friend, James Sturgis, who I met when he was with the supplier diversity program at Ahold. We discuss the elements of a good supplier diversity program as well as both good and bad first-hand experiences. I hope you enjoy it! --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message…
This is the audio from my appearance on The Visionary Entrepreneur podcast. I discuss some background about why I started Mayorga Organics and my belief that the only way to make real impact is to leverage scale. I hope you enjoy it! --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message…
We received a lot of great feedback on the episode last month with our friend, Bartholomew Jones from Cxffeeblack , so we brought him back on the podcast for a follow up. We had a very open conversation about the realities for People of Color in the specialty coffee industry as well as business as a whole. As always, I welcome and appreciate any feedback. You can email me at Martin@MayorgaOrganics.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message…
Nicky and I chat with Andy Ascencio, our Wholesale Production Manager at our Maryland facility. I've known him since he was a 2 year old kid who would come to the facility with his dad, Alfredo who has worked with Mayorga for over 20 years. Please provide feedback to Martin@MayorgaOrganics.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message…
The Mayorga family consists of some of the hardest-working most dedicated people in any industry. On this episode, we chat with Wendi Harder, Mayorga's Customer Experience Manager. Hopefully it's an opportunity for you get a little insight into who she is and what she does at Mayorga. As always, I appreciate any feedback to Martin@MayorgaOrganics.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message…
Given the current (and very necessary) dialogue that we're having in the US, we decided to post this podcast a few days in advance. We had a very open conversation with Bartholomew Jones from Cxffeeblack about his experience and point of view as a black man working in the coffee industry. He comes from an arts and music background with a focus on education and community building. His approach to coffee is "people first", which is something I really appreciate. Check him out Instagram at @Cxffeeblack I hope you enjoy the conversation and I welcome any feedback to Martin@MayorgaOrganics.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message…
In 2018 we partnered with Humphrey Street Coffee , a social enterprise of Harvest Hands . We donate $50,000 per year of our producers' green (unroasted) coffees for Humphrey's to roast for their cafe and wholesale business. We've also provided support through roaster training and education as well as cross-promotions through social media. I hope you enjoy this conversation and I welcome and feedback or comments. You can email me at Martin@MayorgaOrganics.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message…
I chat with my friend and fellow business owner, Scott Nash, the Founder of MOMs Organic Market, a mid-Atlantic organic grocery chain with 19 locations...and growing. We talk about our like-minded philosophies, our observations on the psychological impact of COVID-19, date coding on food, and how we run our businesses in a manner that is different than traditional entrepreneurs. As you'll gather from the conversation, Scott and I are good friends, do some business together, and are very like-minded. I hope you enjoy this podcast and would love any feedback or comments: Martin@MayorgaOrganics.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message…
We pulled some of the questions/comments that we've received from listeners and Mayorga customers. Some are informative, like "What process do you use to decaffeinate your coffee?" or an inquiry about blockchain. Some are asking about my business philosophies. Others are just mean :) Enjoy the episode and please tell your friends about it. We'll be posting new ones every Wednesday night! --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message…
The past few weeks have made us all look at our own priorities and have exposed some major shortcomings in society and business. Let's stay aware and conscientious about these realities and work toward building a better, more inclusive and balanced future in the business world and society as a whole. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message…
The past few weeks have been dynamic to say the least. Today's episode is a recap of what's been going on at Mayorga, along with my observations on the impact on coffee farming communities and other industry insights. I always welcome feedback and episode suggestions. Please feel free to email me at Martin@MayorgaOrganics.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message…
We're continuing our series focusing on the impact of the coronavirus pandemic on coffee producers and their communities. In this episode, we have a phone call IN SPANISH with Max Perez from the La Hermosa Cooperative in Guatemala. He gives us a good first-hand insight into the immediate impact as well as the challenges faced when working to support rural producers. I hope episodes like this are informative and of interest. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cultivatingchange/message…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.