The Most Convenient Form of Coffee Ever with Andrew Healy and Alex French Co-Founders of Bizzy Coffee

Cult of Startup Podcast

Andrew Healy and Alex French are the Co-Founders of Bizzy Coffee, “coffee for people who don’t have time for coffee.” Bizzy Coffee comes in the form of an organic two-ounce cold brew shot and can be found in a multitude of grocery stores, as well as on Amazon.

Bizzy Coffee was created by two people who complement each other well: Alex’s background is in in Finance and Entrepreneurship while Andrew’s is in Mechanical Engineering and Manufacturing. After trial and error and some product tweaking, they created something that truly works -- an especially impressive feat in the competitive market that is Food and Beverage.

Some Questions I Ask Andrew and Alex:

• What was the worst and best experience you had during your road trip to promote and sell Bizzy Coffee? [4:05]
• What was involved in the process of recruiting people for the trip? [6:45]
• What do each of your backgrounds consist of? [11:27]
• What was the e-commerce business you both had at one point, and why did you decide to ditch it? [19:24]
• What made you choose coffee as a marketable product? [23:26]
• As soon as you got your cold brew recipe dialed in, what was the next step? [31:40]
• Were you able to secure any funding prior to applying for and getting accepted to an accelerator? [35:24]
• What were some of the most valuable lessons you learned from going through an accelerator? [37:19]
• After the accelerator program, was there a demo day? [39:23]
• After having gone through an accelerator program and getting that initial investment, do you think it was easier to raise money from local angels as a result? [41:12]
• After you raised money and your backs were against the wall, what was the next move? [42:01]
• Are there any other notable examples where you utilized data to make a business choice? [48:01]
• What exactly do you mean by “PPC”? [49:10]
• Since moving into producing coffee shots alone, has your consumer base further evolved? [49:52]
• What are some of your best marketing channels right now? [57:50]
• What is the next step for Bizzy Coffee? [1:00:00]
• Are there any books you’d recommend for entrepreneurs? [1:01:27]
• What other resources would you recommend for entrepreneurs? [1:02:46]
• What do each of your morning routines consist of? [1:04:13]
• What advice would you give to an entrepreneur looking to go into the Food and Beverage industry? [1:06:55]

Some Things You’ll Learn In This Episode:

• Where Alex and Andrew traveled to on their recent road trip
• What Alex and Andrew learned about the value of finding a good business partner
• Why their initial e-commerce product attempt didn’t work
• How long it took Alex and Andrew to get smart about coffee and what attracted them to it as a product
• How many rounds of consumer learning tests went into developing Bizzy Coffee
• What methodology Alex and Andrew used for manufacturing their product
• Why getting the first round of capital for the product was exceptionally difficult
• How Bizzy Coffee’s first investor came about
• What the pivotal first point in the business was
• What Alex and Andrew’s “aha!” moment was when they were figuring out how to tweak their product format
• One of the biggest advantages Bizzy Coffee holds as a product

Get In Touch With Bizzy Coffee:

• Instagram: @bizzycoffee
• Email: [e-mail] & [e-mail]
• Website: https://www.bizzycoffee.com/