Playbook Teardown: QBRs
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QBRs are supposed to be strategic moments where you and your customer align. But too often they're just slide decks and checkboxes with little real impact.
In this episode, we tear apart the QBR motion and walk step by step through how to rebuild it.
You’ll hear how to:
- Anchor QBRs in customer goals, not vanity metrics
- Invite decision-makers, not just users
- Build narratives, not data dumps
- Structure dialogue, not monologues
- Close with real action, not vague wrap-ups
If your QBRs feel stale, this teardown gives you a blueprint to elevate them.
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