المحتوى المقدم من HSAT. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة HSAT أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من HSAT. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة HSAT أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
The weekly report on the global Sugar market for week 4. Brought to you by CropGPT
المحتوى المقدم من HSAT. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة HSAT أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
The weekly report on the global Sugar market for week 4. Brought to you by CropGPT
Overview Examination of why cocoa futures in New York and London are diverging in price Analysis of underlying factors: quality differences, currency dynamics, market speculation, and oil-related production costs Market Differentiation New York vs. London Cocoa: New York: Trades premium cocoa sourced from Ghana and Ivory Coast Used for artisanal and luxury chocolate production Futures priced in U.S. dollars London: Predominantly supplied by older, lower-quality beans from Cameroon and Nigeria Suitable for cost-effective milk chocolate production Futures priced in British pounds Currency Influence U.S. dollar strengthened by approximately 14% against the British pound from 2023 to 2025 Stronger dollar increases international attractiveness of New York’s premium beans London’s pound-denominated cocoa becomes less appealing as a result Speculative Trading and Market Strategies Speculators and arbitrageurs contribute to the price divergence Arbitrage strategy: Purchase lower-priced cocoa in London Improve quality through re-fermentation Sell in New York for a higher price Market speculation intensifies the spread between the two exchanges Quality and Storage Factors High-Quality Deliveries: 85% of cocoa deliveries in New York (2024-2025) meet premium standards Buyers pay an extra premium (up to $800 per ton) for superior quality London’s Inventory Challenges: Approximately 340,000 tons of cocoa stored that do not meet premium standards Around 40% of stocks held over three years, facing issues like moisture damage and fat bloom Resulting in a discount of $1,200–$1,500 per ton relative to New York futures Regional Demand Dynamics North America: 18% annual growth in premium chocolate consumption since 2021 Increased demand for dark chocolate and bean-to-bar products drives up premium cocoa prices Europe: European chocolate makers prioritize cost efficiency due to higher energy costs and subdued consumer spending Preference for milk chocolate produced with lower-grade cocoa Oil Prices and Production Costs Rising oil prices affect production costs, including fertilizer and diesel expenses Impact on cocoa-producing countries: Depreciation of national currencies Reduced farmers’ purchasing power and lower cocoa yields Key Event Highlight: September 2024 Squeeze A “squeeze” on New York cocoa futures forced hedge funds with large short positions to cover Surge in demand from Asian chocolate makers triggered a price rally of approximately $2,400 per ton Summary & Implications for the Industry The widening price differential is a result of quality stratification, currency fluctuations, and energy-linked costs Producers may need to: Adopt quality certification systems Reform futures market practices Invest in renewable energy to combat rising oil costs The evolving global demand for premium chocolate presents ongoing challenges and opportunities for both cocoa producers and manufacturers These show notes capture the critical factors influencing the current cocoa market landscape and provide insight into how these dynamics reflect broader trends in agricultural commodities.…
The weekly report on the global Maize market for week 5. Brought to you by CropGPT
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.