The Secrets Behind The Most Successful Newsletters with Matt McGarry

Creators On Air

What are the growth tactics behind the world’s largest and fastest growing newsletters?

Think Codie Sanchez, Sahil Bloom and The Hustle.
We asked Matt McGarry, the mastermind behind them all
Matt McGarry is the founder of Newsletter Operator and GrowLetter. He’s worked with the world’s leading creators and brands, from Sahil Bloom to The Hustle, to help them grow their email lists.
In this episode of Creators on Air, Matt McGarry joins us to discuss how to accelerate your newsletter growth, connect to your audience, and build a newsletter landing page that converts.

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1. The Secrets Behind The Most Successful Newsletters with Matt McGarry (00:00:00)

2. When and How to Start Paid Acquisition (00:01:49)

3. Optimizing Your Newsletter Ad Campaigns (00:05:06)

4. Conversion Campaigns (00:06:25)

5. Evergreen Campaigns (00:07:29)

6. From Attention to Subscription (00:08:31)

7. Pre Call-to-Actions (00:09:11)

8. Write, Grow & Sell (00:11:54)

9. Treat your Newsletter as a Newspaper or Magazine (00:12:47)

10. The Important of Reading Time (00:15:01)

11. Personal Newsletter Vs Branded Newsletter (00:15:43)

12. How a Thank You Page Can Help to Grow the Newsletter (00:16:51)

13. Maximizing Sponsorship Revenue (00:19:25)

14. Understanding the Power of Sponsorships (00:21:35)

15. Landing Pages (00:22:50)

16. How Good Email Newsletter Design Can Improve Engagement (00:25:02)

17. Being Different Vs Being Better (00:25:52)

18. Landing Page, Open Rate and Click Through Rate (00:27:08)

19. How to Improve Open Rate and Click Rate (00:28:39)

20. The Most Common Mistakes that Creators Do (00:31:49)

21. Quick Fire Questions (00:32:54)