231: Behind the Scenes of HobbyScool’s Affiliate Program Launch

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

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In this episode, I’m bringing you behind the scenes of what’s been happening at HobbyScool as I work toward one of my big-picture goals: turning this business into a $1 million sellable brand. That goal has helped me think differently about how we grow, and I want to share how that’s led to something new we’re building for 2026.

You’ll hear how I explored different paths, from physical locations to partnerships and what finally clicked. I walk you through how I mapped out a full year of events, why that became the foundation for our new affiliate program, and how we’re making it easy for creative business owners to plug in and earn consistent income.

If you’ve ever wondered how ideas evolve into action, I think you’ll enjoy this one.

What You’ll Learn:

• Why I set a goal to grow HobbyScool into a $1M+ sellable brand
• The thought process that helped me evaluate new directions
• What I learned from mapping out our 2026 event calendar
• How that calendar became the anchor for a full affiliate program
• Who we’re inviting in as partners—and why it’s a win-win
• How Pinterest and blogging are helping us reach the right people
• What to do if you want to become a HobbyScool affiliate

If you’re curious about how affiliate programs actually come together or you’re a creative blogger looking for recurring income, this might spark some ideas for you.

I’m linking to our affiliate info page in the show notes. I’d love for you to take a look and see if it’s a fit for your business.

Mentioned in this episode:

HobbyScool Affiliate Info Page