229: Why Self-Paced Courses Are Dying—and What’s Replacing Them

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

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The Way We Teach Digital Products Is Changing—and AI Is Leading the Charge

If you're still relying on self-paced courses to generate revenue in your digital product business, it's time for a wake-up call.

In this episode, I dive into a game-changing conversation with Monica Froese on how AI is reshaping the way we teach, sell, and scale our offers—and why the old models just aren’t cutting it anymore.

Monica shares her journey from corporate marketing to launching Empowered Business, Redefining Mom, and ultimately becoming a go-to voice in AI-powered digital products.

We talk candidly about what’s no longer working with traditional self-study courses, the burnout cycle of launching cohorts, and how the rise of AI is forcing a reimagining of both B2B and B2C strategies.

Monica offers a behind-the-scenes look at how she’s evolving her business models—including her shift toward dynamic GPTs and subscription-based learning—and what that means for the future of online education.

What You’ll Learn

• Why self-paced courses are struggling in the age of AI
• The shift from one-time purchases to ongoing support and memberships
• How Monica is using GPTs and micro-apps to scale her expertise
• The unique differences (and overlaps) between B2B and B2C digital product trends
• Where AI is heading in the digital shop space—and what’s still missing
• How to build community and deliver support without relying on Facebook groups
• Why it's more important than ever to adapt quickly and experiment fearlessly

If you’re feeling overwhelmed by the rapid changes AI is bringing, you’re not alone.

But as Monica so wisely says—just have fun with it. This episode is packed with insights to help you future-proof your business and find joy in the process. Tune in and let’s get ahead of the curve together.

Mentioned in this episode:

Where to find Monica: https://monicafroese.com/