217: Behind the Revenue: How I Actually Make Money in My Digital Product Business

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

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If you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episode is for you.

This week on Creator’s MBA, I’m taking you behind the scenes of both of my brands—HobbyScool and DestiniCopp.com—and walking you through the exact business models and revenue streams I use today, including:

• What I do now to generate consistent, scalable revenue
• What I no longer do (like done-for-you services and high-ticket coaching) and why I walked away from them
• The pros and cons of each major business model so you can choose what’s right for you

There are a lot of shiny business models out there—and it’s easy to feel like you have to do it all. But what really matters is choosing a model that fits your audience, your goals, and how you want to spend your time.

🔍 What You’ll Learn:

• The 7+ revenue streams I use to run two profitable digital product businesses
• Why I moved away from high-touch offers like 1:1 Zoom coaching and DFY services
• How I’m evergreening my virtual summits to increase revenue without starting from scratch
• The pros and cons of low-ticket products, memberships, affiliate revenue, sponsorships, and more
• The critical questions you should ask when choosing a business model that fits you

If you’ve been feeling overwhelmed by all the possible ways to “make money online,” or wondering whether you’re on the right track—this episode will help you find clarity and confidence.

Let’s build a business that actually works for you—without burnout, without overcomplicating, and without chasing trends.

Mentioned in this episode:

Creator's MBA Lab

Podcast Shownotes: https://www.destinicopp.com/podcast/digital-product-business-model

Episode Highlights:

• [00:01:00] The importance of choosing a business model that fits your lifestyle, audience, and long-term goals
• [00:02:00] A quick tour of common digital product business models—from low-ticket to high-ticket and everything in between
• [00:04:30] HobbyScool breakdown: How I make money with live summits, evergreen funnels, low-cost products, and memberships
• [00:07:30] Why I’m starting to evergreen my summits—and how this adds long-term value to every event
• [00:08:30] DestiniCopp.com breakdown: Funnels, front-end products, HelloContent store, and two memberships
• [00:10:30] What I no longer offer: Why I phased out done-for-you, done-with-you, and high-ticket 1:1 coaching
• [00:12:00] The real pros and cons of each model: low-ticket, memberships, courses, affiliate revenue, sponsorships, and more
• [00:17:00] Three questions to help you choose the right model for your business
• [00:19:00] Action step: How to evaluate your current (or future) offers and realign your business model for growth