Welcome to the "Monetize Everything" Era of Content

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Josh and Lauren are back to regale us with tales of Thanksgiving and Black Friday (including one creator who made serious bank!) before diving into the headlines du jour. Up first: judging from TikTok Shop and a new beta on Facebook... are we about to enter the "monetize everything" era of content? Then, Cameo cozying up to creators and the Beast Games PR push begins.

Here are the main topics we covered this week:

• A creator earned $2 million during one single Black Friday livestream on TikTok - Tubefilter
• Has "micro-creator monetization" come to Facebook? - Tubefilter
• Cameo welcomes over 31,000 self-enrolled creators with CameoX | Marketing Dive
• Amazon's 'Beast Games' PR sweep brings Jimmy Donaldson to Roblox, chart-topping podcasts - Tubefilter

Also, platforms are beginning to unleash their year-end reviews. Have you checked out your Spotify Wrapped? Well, now they have one for creators.

• Our Wrapped for Creators Experience Toasts 2024 Podcast Listening

And YouTube, of course, has its own wrap-up. (Pour one out for Rewind.)

• The Year on YouTube: Takeaways from Trends Around the World

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