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166. Watch out for THIS Business Advice
Manage episode 349821731 series 2975527
المحتوى المقدم من Jan and Jan van der Aa. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jan and Jan van der Aa أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
- Do more promos! - Do more deadline extensions! - Make your purchase buttons bigger! Watch out for this kind of advice. - More promos may bring in more money now, but they will become less powerful. - Deadline extensions will bring in more money now, but you’ll lose trust with your audience. - Bigger buttons will increase click-through rates but what’s the quality of that traffic? More money now is not always good. Focusing on the money will weaken your brand because there’s always a shiny little win that distracts you from your mission. It takes discipline to say NO. Stick to your values and focus on your mission. That’s how you build a unique, uncopyable, future-proof brand. That's what we'll talk about in this episode.
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