How Zach King Built His $500M Empire (Interview)

Created with Jon Youshaei

I interviewed Zach King about how he's gotten over 20 billion views, created over 3,000 videos, and become one of the world's most popular creators. In this interview, Zach broke down his step-by-step process for turning simple ideas into viral videos. We also covered: how Zach uses AI, how much money he's made from YouTube Shorts vs TikTok, when it makes sense to hire a team vs not, how to script your next YouTube video, and what it's like working with Terry Crews, winning money from MrBeast (aka Jimmy Donaldson) and Airrack, and we may have started beef with another YouTuber cough cough Graham Stephan ; )
Chapters:

00:00 - 00:38: Who is Zach King?

00:39 - 01:35: Presented by HubSpot

01:36 - 04:47: Zach's Creative Process: Then vs Now

04:48 - 05:46: Using Prompts to Spark Ideas

05:47 - 07:24: T-Sheet" Brainstorming

07:25 - 13:44: Example Video: Step-By-Step

13:45 - 15:52: The Extra 10%

15:53 - 18:29: Process for Long-Form Videos

18:30 - 21:21: How Zach Makes Money

21:22 - 24:04: Comparing Pay: TikTok vs YouTube

24:05 - 28:39: YouTube Strategy 2023

28:40 - 29:48: Higher Budget Videos

29:49 - 33:14: Solo Creators vs Teams

33:15 - 34:14: Another Bite: Presented by HubSpot

34:15 - 34:50: Zach's Hiring Rules

34:51 - 37:27: What YouTubers Can Learn From Hollywood

37:38 - 39:22: The Rise of Twitter Creators?

39:23 - 42:28: Most Expensive Videos

42:29 - 46:25: Re-creating "The 9-5" for creators

46:26 - 51:21: Future of Filmmaking

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