Episode 1: Communication through the crisis

create connect communicate: The podcast series

Part 1/4 Communication through the crisis

The coronavirus situation has presented the most complex communication maze in recent history. The scope, length and ever evolving scale of the global pandemic, has meant that communicators have had to be on our toes at all times. All this while often being physically apart from colleagues and stakeholders through a period of isolation. Right now the essence of effective communications has been to provide facts, but also to be empathetic and recognize the genuine concerns that employees, customers and stakeholders raise. At the same time, it has been about employing the best digital tools to carry that message across virtually. In this first episode of the series, we assess how the industrial sector has performed through the current crisis and what the most effective communications strategies have been so far.