The Bra: A Case Study in Leadership and Innovation

CPO PLAYBOOK with Felicia Shakiba

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In this episode of CPO PLAYBOOK, Felicia Shakiba sits down with Amir Moghadam to explore the intricate world of lingerie manufacturing and the leadership required to drive innovation in one of the most complex segments of the fashion industry. Amir shares how his team navigates diverse perspectives, leverages cutting-edge technology, and fosters a culture of collaboration to engineer products that achieve the elusive ‘perfect fit.’

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CHAPTERS

00:00 Introduction to the Lingerie Market

01:34 Leveraging Diverse Perspectives in Design

03:52 Innovative Processes in Lingerie Manufacturing

07:18 Navigating Challenges in Team Collaboration

09:31 Ensuring Quality Across Diverse Suppliers

12:41 Cultural Challenges in Supplier Relationships

14:07 Complex Fitting Challenges and Solutions

16:55 Future Trends in the Lingerie Industry

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ABOUT FELICIA SHAKIBA:

Felicia Shakiba, CEO and Podcast Host at CPO PLAYBOOK, is an executive coach with over 20 years in people strategy, impacting over 200,000 employees globally. She is a Harvard Business Review Council Member, Studied at Stanford Graduate School of Business, and advises organizations in tech, healthcare, life sciences, finance, and more. Her podcast is a top ranking show worldwide.

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