Is This When Accountants Start Taking Freshbooks Seriously?

CPA Trendlines Podcasts

Twyla Verhelst explains 'collaborative accounting.'
With Seth Fineberg
At Large for CPA Trendlines
FreshBooks is taking another step to evolve from being a cloud-based invoicing solution for gig workers to being more strongly considered a true accounting solution that accountants could use to collaborate with clients as their business needs evolve.

• MORE FINEBERG: Your Classic Business Model Won’t Allow Growth | Accounting Tech Decisions You Need to Make Today | You’re Doing Email Wrong | When Live Events Fail | Who’s in Control? You? Or Your Clients? | Time Management Rule #1 for Accountants
• MORE TECH: Major Websites Blocking Content from AI Crawlers | AI and the Future of Advisory | How Much a Data Breach Will Cost You – Directly and Indirectly | Strengthen Client Ties with Workflow Tools | The Art of Prompt Engineering for A.I. Accountants
• MORE VERHELST: Twyla Verhelst on How Firms Are Getting Creative to Compete

“We are definitely in this flow of evolving the platform to support accountants better," Twyla Verhelst, head of FreshBooks’ accountant channel, tells CPA Trendlines' Seth Fineberg. "We now have an accountant hub, which we will continue to add to and a robust roadmap, one in which we’re building from a place of [asking] accounting partners what do you need?”
More show notes here: https://cpatrendlines.com/2023/10/18/twyla-verhelst-freshbooks-collaborative-accounting-will-freshbooks-finally-be-embraced-by-more-accountants/