Brenda Sleeper: The Journey to the Hall of Fame | Capstone Conversations

CPA Trendlines Podcasts

Capstone Conversations
Informal and informative discussions with leading growth strategists from the nation's most dynamic CPA firms.
With Jean Caragher
For CPA Trendlines
Brenda Sleeper reflects on her path to the Association for Accounting Marketing Hall of Fame, where she joins an elite few as Bruce W. Marcus Lifetime Fellowship Members. Brenda is a Business Resource Network Relationship Director for the BDO Alliance, working with BDO alliance firms nationwide.

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In this episode, Sleeper reveals:

• How she "kicked it into gear" when COVID hit
• How marketing rescued her
• The skills that make marketers successful
• Why the game has changed for recruiting marketers and business developers