3.2 You don't need video in your course...

Course Creation Bites

Show Notes:
Today I want to talk about the delivery content you can use in your course. I see so many people putting off releasing their course because they haven’t recorded a video, and so what I want to say to you is this: You don’t have to use video!

When you start planning the type of content that you are going to create for your program, I want you to think about two things:

1. What suits you? If it doesn’t suit you, then consider other options. You don’t HAVE to have video to create a program. Or as another option, you don’t need to have your face on video. There are many other mediums that are also very popular at the moment.
2. What suits your audience? If you are currently engaging an audience through audio or text, then they are already enjoying that medium and will be happy to continue consuming it.

Then think about what your options are. For example:

• Face to camera video - Builds a relationship with your audience
• Screen Share - Great if you have something technical to show
• Voiceover PowerPoint - Perfect to show processes or step by steps. It gives people a visual representation of what you are talking about.
• Audio Only Files
• Graphic Animations
• Templates/PDF Files/Images/Infographics
• Text - Really well written text on screen is very powerful.

Action Steps:

Think about what suits you. Go away and really think about how you like to deliver content. What do you enjoy producing?

Think about what suits your audience. What are they already consuming? What are they enjoying from you? Survey them - Go and ask them. Do they like videos? Do they like podcasts? Do they just want to read text? What do they want from you? You might be surprised by the results.

Video is an incredibly powerful useful tool when it comes to content delivery, but it is not the only tool available to you and you do not have to use it just because you think you should.
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