Lytics CEO talk XCDP, real-time user profile data at your fingertips

Couch Confidentials by Martech Therapy

In this episode, Matthew Niederberger sits down with James McDermott, CEO of Lytics, to dive into the game-changing potential of their new XCDP (Experience Customer Data Platform). From seamless integration with WordPress and Drupal to tackling the complexities of real-time personalization, discover how XCDP is poised to redefine the Martech landscape. Key topics covered:

1. What sets XCDP apart from traditional CDPs
2. The challenges of real-time data activation and how XCDP addresses them
3. The intersection of user data, content graphs, and scalable personalization
4. Thoughts on data privacy, consent, and evolving Martech strategies for 2025

Don’t miss this insightful discussion about the future of Martech and the role of XCDP in shaping it!

Soundbites

• “The promise of personalization is real, and 2025 is the year we’ll finally start delivering on it.”
• “With XCDP, personalization is no longer a theory—it’s actionable at scale.”
• “95% of interactions happen with anonymous users. How do we activate data for them?”
• “Most companies spend too much time perfecting data and forget about the value it should bring to customers.”
• “If you have $20M, go with Adobe. If not, our free tier lets you start personalization now.”

Takeaways

• XCDP’s Unique Selling Point: Real-time personalization directly within CMS platforms like WordPress and Drupal.
• Content and User Data: XCDP combines user graphs and content graphs for more effective personalization.
• Accessibility: Lytics offers a free developer tier to lower the barrier to entry for businesses experimenting with personalization.
• Market Trends: The gap between IT and marketing teams often hinders CDP success; XCDP aims to bridge this divide.
• 2025 Vision: Martech is shifting towards orchestration and omni-channel experiences; XCDP is leading the charge.