EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result.

If you haven’t listened to Episode 82 yet, go back to hear all the things not to do when starting email marketing. But this week, I’m updating you on my progress: the surprise I found when I dug into my list, and why I suddenly completely changed direction from my original email marketing plans. You might be surprised by my advice at the end!

In this episode, we’ll cover:

• The surprise that changed my perspective on my “dead” email list
• Why email marketing can work for you, even when you aren’t working
• The strategy behind re-engaging cold subscribers (without tanking your sender reputation)
• Why I didn’t move my list to a new email platform—yet
• How online business owners often jump ahead of where they are (and how I’m avoiding that mistake)
• The reality (i.e. limitations) of using MailChimp’s free plan
• How to stay financially smart with your onlines business decisions

MENTIONED IN THIS EPISODE:

🎧 Episode 82 – Hear the backstory on the Email Revival Project.

💡 Need a help re-engaging cold subscribers? Book a strategy session with me to create a re-engagement plan that protects your sender reputation. Sign up here!

📖 Profit First by Mike Michalowicz – A must-read for staying profitable in your business.