What's the Best Way to Answer My Audience's Questions Through Content? | The Copy & Content Podcast with Jon Cook

Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...

Hey, it's Jon Cook here with Keynote Content. I'm so excited to join with you today. As we're going through this COVID-19 crisis, hopefully looking like we're at the tail end of that or at least towards a bit of a downturn, so that's great as far as the number of cases.

Continue to stay home, stay safe, wash your hands, and have hope and love and share that with the world around you. I wanted to connect with you today to give you an idea of how to create content right now that addresses the different questions and concerns that your audience has.

One of the best ways for us to serve our audiences right now is create content that specifically addresses the different questions that your audience might have. What I want you to do is think about the content as each piece of content comes out from you, what question, concern, problem, fear, uncertainty are you addressing with that specific piece of content? For today, I'm going to give you a couple of ideas how to create content that speaks to those questions.

Before we really jump into this, if you're saying, "Jon, I have so much uncertainty with my question, with my message. I'm not used to having an online audience. I'm used to being in-person, speaking at events, coaching, consulting, whatever it might be." If that's you, if you're saying, "I need help getting my message out to an online audience to focus on serving people, digital products, digital content that's getting out there and connecting with your crowd," you can go to workwithjoncook.com. Fill out an application - it doesn't cost you a dime to do that. We can hop on a call after filling out your application, talk about your message, talk about your business, talk about where you're at, and then create a couple of different action steps that you can follow and implement right away to get the results that you need with your message.

When you create this content, what I love looking for is saying, "Where are you getting your research?" I like going to a few different websites. I recommend going to AnswerThePublic.com or you can go to BuzzSumo or you can go to SEMrush. Those are a couple of great different places you can go to search for the different pieces of content, different questions that your audience is looking for, so you can start out with questions like, "What's the best way?" Or, you can start with questions that are like "How do I..." Just those two formats of questions, what's the best way to answer the blank?

How to finish that is according to your questions, your problems, your industry, your target audience, we call it your target market, what are they really looking for from you? What's the best way to do blank or how do I blank? Start with that research. Again, you're going to BuzzSumo, SEMrush. You can go to Google, just Google and let that Google auto-complete finish off the rest of your query saying, "What's the best way to lose weight during a crisis or during a breakup, during a new shift in parenting, new season of parenting?" Whatever it might be. Whatever your area of emphasis is, you can fill in the blank there using Google auto-complete. It gives you a lot of different ideas.

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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.