Should Your Organization Invest in Starting a Podcast?

Copper State of Mind: public relations, media, and marketing in Arizona

Given the rising popularity of podcasting, should your organization start a podcast? Is that even the right question?

In this episode, Abbie Fink and Dr. Adrian McIntyre help executives and their teams to think this through, because the right podcast strategy for YOU might not be the obvious one. (Most "how to start a podcast" advice is for indie creators, not business or nonprofit leaders.)

Abbie & Adrian talk about why there's no "one size fits all" strategy for driving business results with a podcast. Adrian explains the 4 "results levers" a podcast can pull -- in different combinations, depending on your objectives -- and gives examples for different business types:

• Reach
• Reputation
• Relationships
• Revenue

Read Abbie Fink's blog post for this episode: "Should You Incorporate a Podcast into Your Communications Strategy?"

If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources

• "Do You Listen to Podcasts?" by Abbie Fink
• "Podcasting – The Art of Story" by Abbie Fink
• "Learning to embrace technology" by Abbie Fink
• Podcast statistics from The Infinite Dial 2021

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.