Why Marketing Leads Don’t Turn into Sales and What to do About It

Conversion Sciences

What stands in the way of converting marketing leads to sales and revenue? Sammy James has the data and a solution for marketing leads that seem to evaporate when sent to sales. .avia-video, .avia-iframe-wrap { margin-bottom: 0px;} .avia-video.av-14ea5ia-504d7d082dedc75978da61499f088ea0{ background-image:url(https://conversionsciences.com/wp-content/uploads/2020/03/Converting-marketing-leads-to-sales-with-Sammy-James-on-the-Intended-Consequences-Podcast.jpg); } All Episodes Subscribe to the Podcast iTunes | Spotify | RSS All Episodes Do you remember how we got movie times before the internet? For a large part of my audience, the answer might be "what do you mean 'BEFORE' the internet??". It was a service called Moviefone 800-777-FILM. Call and it would read the local movie listings to you. That's right. People would actually take the phone from the kitchen wall and dial a number to have movie times read to them. This service didn't shut down until February of 2014. The men who created this service weren't making movies or selling tickets. They were making it easier for people to choose movies, eventually leading to them buying tickets. They still did well. Moviefone was sold to AOL in 1999 for $388 million dollars. The service answered two questions: "Is there a movie I would like to see?" And, "Is there a showtime that works for me?" The Truth about Marketing Leads There's an assumption that sales is going to just [call], that it's like throwing a piece of steak across the fence to a junkyard dog. You don't have to worry. They're gonna grab it. It's not going to sit there. That's the assumption of how sales works. I'm always fascinated by the kind of people that can apply technology to problems even when it seems unintuitive. Why would someone call when they can just look the movie times up in the news paper? Because someone created a service that made it easy enough, that was focused on exactly what was needed, and got the word out about it. My guest is one of these people. Sammy James is one of those people who focuses on a problem and single-mindedly work to solve it completely. He sees filling out an online form as the equivalent of sitting down at a restaurant with no waiters. No matter how hungry you are, you're not going to wait for too long. Sammy is the founder of Speak2Leads.com a service that connects salespeople to prospects when they fill out a form. It's a Moviefone-like problem with a Moviefone solution. What the Data Says: Email, Podcasts, & Lead Conversion What does the data tell us about effective email, podcasts and converting leads to sales? It's in here. * Biggest misunderstandings * Important metrics * Applying the data 39 page PDF Fits on your phone window.dataLayer=window.dataLayer||[]; window.dataLayer.push({ ecommerce: null }); window.dataLayer.push({ event:'view_item', ecommerce: { items: [ { item_name:'What the Data Says: Email Podcats Leads', item_category:'Ebook', item_category2:'Subscriber', item_id:'0012', price:99.25, form_id:'gform_33', form_name:'What the Data Says:Email, Podcasts, & Lead Conversion' } ] } }); First Name*Business Email* EmailThis field is for validation purposes and should be left unchanged. Δdocument.getElementById( "ak_js_4" ).setAttribute( "value", ( new Date() ).getTime() ); /* = 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_33');var is_confirmation = jQuery(this).contents().