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The Power of Storytelling, with Fred John
Manage episode 320400346 series 2898078
المحتوى المقدم من Mike Carlon and Michael Carlon. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mike Carlon and Michael Carlon أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
C. Frederic John enjoys a global reputation as a strategic researcher with a career spanning over forty years. He specializes in melding profound insights into concrete recommendations for clients, and in crafting compelling research deliverables using story-telling techniques.
Fred and I have a few things in common: we both work in the market research industry, we both worked for MasterCard, and we both value the power of storytelling when it comes to presenting findings to clients. In fact, Fred is so passionate about storytelling in market research that he literally wrote a book, Storytelling and Market Research: A Practical User Guide.
I caught up with my former colleague just a few days before his book launched to discuss his career as a researcher, what compelled him to write this book, and how he went about finding a publisher and turning his idea into reality. Of course, we discuss the importance of using story to keep a reader’s attention and Fred gives practical and tangible advice for transforming mundane reports into page turners. If you want to build your storytelling chops, this interview is not to be missed!
Check out the newest VIEWS podcast online at https://qrcaviews.org/features/podcasts/
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