Navigating the Future, with Isaac Rogers
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Manage episode 439557067 series 2898078
المحتوى المقدم من Mike Carlon and Michael Carlon. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mike Carlon and Michael Carlon أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode of Conversations In Depth, host Mike Carlon speaks with Isaac Rogers, President of Sago, about his unique journey from a tech startup in the early 2000s to a leader in the market research industry. Isaac shares the challenges and opportunities he encountered along the way, including the industry's digital transformation and the impact of AI on qualitative research. He also offers insights into the importance of networking, the evolving nature of in-person research, and strategies to engage clients more effectively. 00:00 Introduction and Guest Welcome 00:32 Isaac Rogers' Journey into Market Research 05:49 The Evolution of Market Research 07:08 Impact of COVID-19 on Research Methods 09:00 Future Trends in Qualitative Research 13:38 Challenges for Independent Moderators 18:08 The Role of AI in Market Research 24:37 Advice for Aspiring Market Researchers 33:12 Sago's Innovations and Final Thoughts
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