Manage episode 287926337 series 2898078
Frank Bentley and Edward Barrett wrote Building Mobile Experiences, a book recently published by the MIT Press that describes the qualitative and quantitative research process his teams at MIT and Motorola use to create unique and successful mobile products.
Frank’s research centers on building new mobile experiences to strengthen strong tie social relationships and to bring joy and delight to consumers. The techniques outlined in the book have evolved over the past 10 years and draw from anthropology, Human-Computer Interaction, design, computer science, and business. Frank is a Principal Staff Research Scientist in the Core Research Group at Motorola Mobility and teaches within MIT’s Department of Comparative Media Studies.
He is interviewed by QRCA VIEWS Managing Editor, Kay Corry Aubrey.